Hoffmann named president of JLR Canada

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Wolfgang Hoffmann

Wolfgang Hoffmann has left Audi Canada to take the reins as the new President of Jaguar Land Rover Canada.

Hoffmann is responsible for overseeing the brand’s Canadian operations, based in Mississauga, Ont. He reports to Joe Eberhardt, President and CEO of Jaguar Land Rover North America, said the company.

“Wolfgang’s background and proven success in the auto industry are a perfect fit for Jaguar Land Rover Canada,” said Eberhardt, in a written release.

“He brings leadership experience in both the industry and the market that will help lead continued growth in the Canadian market as we achieve sales records and launch new products like the new Jaguar XE and F-PACE.”

Hoffmann has also served as COO of Automobili Lamborghini America LLC in the U.S. and GM New York Metro Area and Director of Product Management for Audi of America. He holds a degree course in Engineering and an MBA from the University of Nottingham in the U.K.

“I am thrilled to be joining the Jaguar Land Rover team at this time,” said Hoffmann, in a written release.

“The current product lineup for both brands is very strong, and there will be even more excitement with the new products that are on the way. I look forward to working closely with our dedicated Canadian dealer network, and growing the Jaguar Land Rover business in Canada.”

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