Celebrating the auto industry

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Marie-Noelle Bonicalzi and Cory Catteau


Every year, the VIP opening gala of the Canadian International AutoShow (CIAS) brings together auto industry executives, dealers, and suppliers for a fun night of celebrations.

This year, lead management provider SCI MarketView invited more than 300 members of the auto industry, including Canadian auto dealer, to a glitzy cocktail reception before VIP night opened.

“This night is really about celebrating. It’s about celebrating the industry, it’s about celebrating SCI…but it’s really to celebrate the people. What a cool business.”

The event was held at the Canadian Broadcasting Centre (CBC) across the street from the Metro Convention Centre in Toronto, Ont. where CIAS and VIP night take place.

“This night is really about celebrating. It’s about celebrating the industry, it’s about celebrating SCI…but it’s really to celebrate the people. What a cool business,” said Alan Bird, President and Chief Executive Leader at SCI MarketView, to event attendees.

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Bird acknowledged all of the talent in the auto industry, in particular the students at the Automotive Business School of Canada (ABSC) at Georgian College in Barrie, Ont., who he said form the backbone of the industry.

“ABSC is the foundation of our industry when it comes to people. They are the people that build this industry,” said Bird, who is a long time board member and chair of the marketing advisory committee at ABSC.

He then invited ABSC Dean Marie-Noelle Bonicalzi to the stage to present the 2016 ABSC alumni recognition award to Cory Catteau, co-owner and operator of Mister Transmission in Guelph, Ont.

The award recognizes ABSC graduates who have had successful careers in the automotive industry, who have demonstrated ongoing support for ABSC and have distinguished themselves.

Bird also talked about the newly created Automotive Dealership Management Program at ABSC as a way for working Canadian dealers to stay current on trends, laws and concepts affecting the auto industry.

“It’s an absolutely tremendous way to raise the level of our industry.”

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