To that end, we recognize that you are in the automotive business, which is unique in many ways. We will never forget that fact. But we also know that you are in the retail business, and as such your circles of interest and concern extend well beyond just the auto industry. That is a point we won't forget either. Canadian auto dealer will address both those key aspects of your business.
We'll cover the things that matter most, not just for the dealer principal but for every facet of your organization, including:
- News and numbers
- Selling new
- Remarketing
- Training tools
- People
- F&I
- Advertising & marketing
- Service & Parts
We'll also address the big-picture issues that will present challenges, or opportunities down the road, be they political, economic, or technical.
Issues you'll need to prepare for. We'll have a few surprises too, and we'll give them our own twist.
Proven team, deep bench
How can a brand new magazine expect to provide that expertise? It's a fair question, and one we have taken pains to address by assembling a proven team with a deep bench. While the magazine itself may be new, the staff that puts it together is definitely not new. Not new to the automotive industry, not new to the business of selling cars, not new to the business of fixing cars. Collectively, it comprises decades of experience and a diversity of background that guarantees a broad and objective perspective.
Our front line is a veritable who's-who of Canadian industry experts and automotive journalists, with enough awards among them to fill a trophy room. And it is nation-wide, with regional representation that ensures we'll cover the country as a whole.
On the west coast, we have Tony Whitney; in Alberta, Harry Pegg; representing Saskatchewan and Manitoba, Charles Renny; and from the Maritimes, Richard Russell. If you are based in those areas, their names will need no further introduction. We'll cover Ontario from here at world headquarters, and we'll also ensure that Quebec is fully represented, not only in our national edition, but also ultimately with its own French-language version.
Who could be better than outspoken and independent industry expert, Jim Bell, to address the issues of Fixed Ops? If you want to hear it like it should be, Jim's your guy. We've got them all. And as you can see in this preview issue, we'll supplement those regulars with other experts when we need access to a particular resource. We'll even call on you, the dealer, to provide us with input from ground zero.
As for me, the opportunity to edit Canadian auto dealer brings me full circle in many respects. Among my earliest memories are times spent playing with toy cars on the parts-room floor of a small-town Studebaker dealership. I quite literally grew up working in a variety of dealerships, before heading off for a pair of engineering degrees and a career in the vehicle test-and-development business. As such, I worked as an OEM employee, then did my time as an entrepreneur, contracting with most of the world's major automakers. For the past dozen years or so, I've been an automotive journalist, so I've seen the business from multiple perspectives. But they have all been shaped by those early days, literally on the dealership floor.
Now, I'm looking forward to the challenge of orchestrating all our combined automotive experience and journalistic expertise into a product that satisfies your needs and makes a real difference in your business.
The CADA connection
A major factor in Canadian auto dealer's ability to meet your needs will be CADA's supporting role. In fact, the association's involvement will be invaluable. But our role is not to be an association mouthpiece. Frankly, history has shown that association magazines, in general, tend to be more association than magazine.
A magazine needs to deliver objective editorial coverage of the stories that need to be told!
The question is, can a magazine really do that when it is affiliated with an association? You bet it can!
It can when the publisher combines automotive publishing experience and a long track record of working with many of Canada's best business-to-business magazines, as CLB does.
It can when the editorial staff includes the diversity and independence of many of Canada's most respected industry experts and automotive journalists, as ours does.
And we intend to do it.
Welcome aboard! It's going to be a ride...
Gerry Malloy
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