Susan Docherty, who was recently replaced as VP, U.S. marketing at General Motors, has resurfaced with a new responsibility for 50 percent of the corporation’s vehicle sales in 90 markets worldwide.
GM has appointed Canadian-born Docherty to the position of vice president, international operations, sales, marketing and after sales. Docherty will officially take her post on June 1st of this year.
She replaces Don Johnson whose position with the company will be announced in the near future.
“Growth in China and other emerging markets is important to the company’s future,” says Ed Whitacre, GM chairman and CEO. “We are counting on Susan to make a significant contribution and I am glad to have her running this critical part of our business.”
Doherty is now responsible for market performance in these regions that will include improving the opinion and consideration for Buick, Chevrolet, GMC, Holden and Cadillac brands to drive consumer demand for GM products.
“Susan has given her all to GM for many years,” says, Mark Reuss, GM president North America. “She has set the foundations for our future in North America and takes significant domestic and international experience and expertise to her new position. We wish her every success.”
Docherty began her career with GM during her college years, working the midnight shift at the Windsor GM transmission plant. She joined the company full-time in 1986 and held a variety of managerial positions at GM Canada. She has since served as brand manager for the Cadillac Escalade, a sales-and-service executive at GM Europe, general manager of the Hummer division, general manager for GM’s western (U.S.) region, and VP of U.S., sales, service and marketing. That responsibility was reduced to just U.S. marketing in December 2009.
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