Columns

Tips for digital signage success

Tips for digital signage success

February 21, 2017 at 2:40 pm 0 comments

Many dealerships are “digital deserts” but with some planning and strategy you can weave in powerful digital signage content throughout your facility We have been hearing about the in store digital revolution for years now. Many dealers have invested to put up lots of shiny screens that seem to only […]

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It’s time to change our model of auto retailing – really!

It’s time to change our model of auto retailing – really!

February 21, 2017 at 2:35 pm 0 comments

You can’t open any automotive blog, trade journal or website without reading something about we need to change the way we buy and sell cars. I think it’s time to stop dancing around at the edges of the status quo and start to think about some fundamental changes. There are […]

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The future is as clear as mud

The future is as clear as mud

February 21, 2017 at 2:26 pm 0 comments

Dealers trying to navigate the future of auto retailing can be sure of one thing – it will be a wild and wooly roller coaster ride It seems though you cannot escape the barrage of “experts” predicting the demise of traditional auto dealerships. It comes mostly from industry outsiders, and […]

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Top 7 reasons to attend CADA Summit

Top 7 reasons to attend CADA Summit

February 21, 2017 at 2:26 pm 0 comments

The 5th annual CADA Summit is fast approaching and the Canadian auto dealer team is eager to take in this year’s event. Our team has provided gavel to gavel coverage of the first four events, and we compiled our list of top 7 reasons we are looking forward to attending […]

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CADA Summit: Chuck Seguin talks to dealers

CADA Summit: Chuck Seguin talks to dealers

February 17, 2017 at 10:31 am 0 comments

Chuck Seguin: Canadian auto dealer columnist Chuck Seguin offers his thoughts on the highlights from the the 2017 CADA Summit. When he wasn’t taking in the presentations, Seguin also conducted video interviews with a number of dealers at the event. Keep an eye out for for those video interviews in […]

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Disrupting the status quo

Disrupting the status quo

December 22, 2016 at 4:32 pm 0 comments

Millennials will soon be your biggest group of customers. Are you ready to serve them? The first production Model T rolled off the assembly line in 1908. This is the car that everyone remembers because it was, and remains, a symbol of change. It represented a transformation of a way […]

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Which technologies do consumers want most?

Which technologies do consumers want most?

December 22, 2016 at 4:30 pm 0 comments

New research yields some interesting findings about buying habits. Dealers would be wise to take heed. There is a lot of hype in the media these days about emerging automotive technology. The subject that seems to be getting most attention is autonomous or self-driving cars and there are very different […]

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Food for thought

Food for thought

December 22, 2016 at 4:15 pm 0 comments

Want to keep customers happy? Keep them fed! A stale bagel. A lukewarm k-cup coffee. The universe of dealership food is neither wide nor enticing. Which is strange since the best way to get people to return to anywhere is to give them something delicious. However, there are outposts of […]

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