Digital Divide: David Kain

Social sabotage

Social sabotage

October 26, 2015 at 5:44 pm 0 comments

RESOLVE AN ANGRY COMMENT ON SOCIAL MEDIA AS SOON AS IT HAPPENS WE’VE ALL HEARD the expression, “it’s all fun and games until someone gets their eye poked out.” I think that also applies to social media and the auto industry. Most dealers are getting their feet wet with social […]

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Game on

Game on

July 8, 2015 at 11:48 pm 0 comments

THE CUSTOMER EXPERIENCE IS YOUR “MOMENT OF VALIDATION!” Rest assured, every dealer can provide the lowest price, highest trade in and even the lowest payment. What separates the best from the rest, however, is how they deliver the customer experience. The customer experience starts at the first click and follows […]

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Avoid the BDC pitfalls

Avoid the BDC pitfalls

June 17, 2015 at 8:47 pm 0 comments

IT’S TIME TO CREATE YOUR BUSINESS DEVELOPMENT DEALERSHIP — AND MAKE IT STICK When set up properly, Business Development Centres (BDCs) are a great way to grow your dealership’s sales and service business. The trouble is that many I have encountered over the years were designed and launched hastily, and […]

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Where have all the managers gone?

March 20, 2015 at 4:01 pm 0 comments

Try David’s Pop Quiz to see if your online lead handling expertise is up to scratch Nearly every week I am in a dealership somewhere in Canada or in the U.S. assisting with its BDC or Internet operation and a common occurrence is for the sales managers, finance managers and […]

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Canadian auto dealer