Digital Drive: Internet intelligence

The pros and cons of commission

The pros and cons of commission

October 7, 2013 at 6:39 pm 0 comments

ASSESSING DIFFERENT PAY STRATEGIES FOR DEALERSHIP SALES STAFF In the car business, we are blessed to have both the owner and the salesperson dependent upon gross profit. Until, of course, gross profit for one is not gross profit for the other. Extensive reconditioning can put non-commissioned gross into the pocket […]

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Effective evaluation

Effective evaluation

August 12, 2013 at 6:59 pm 0 comments

DRIVINGSALES’ RON HENSON SAYS THAT ASSESSING YOUR OWN PROCESS IS CRITICAL WHEN IT COMES TO ESTABLISHING AN EFFECTIVE INTERNET LEAD MANAGEMENT STRATEGY A Google search of the term “Automotive Internet Lead Management” returns 27,000,200 results in .32 seconds. Suffice it to say, there are a number of different schools of […]

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Where your hard ROI doesn’t fit

Where your hard ROI doesn’t fit

May 7, 2013 at 3:41 am 0 comments

Dennis Galbraith, director of DrivingSales Data, says that in some cases, dealers need to look beyond measurable financial returns when it comes to making investments. I keep hearing bold talk about hard ROI justifications for things like branding and even customer service improvements. The sayings generally go along the lines […]

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Rewarded for recommendations

March 24, 2013 at 5:36 pm 0 comments

Facebook’s new “Nearby” could dramatically impact your dealership Facebook has recently announced a new feature that could have tremendous impact on dealers. It’s called “Nearby” and it’s on the iOS and Android Apps. This new feature is a discovery engine, allowing people to discover businesses around them that resonate with […]

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Should you provide a salary to your Internet manager?

Should you provide a salary to your Internet manager?

January 15, 2013 at 3:28 am 0 comments

WEIGHING IN THE PROS AND CONS WHEN IT COMES TO PAYMENT OPTIONS FOR YOUR DIGITAL SALES AND MARKETING STAFF A common question I get in speaking to the thousands of dealers I face per year is, “should I or shouldn’t I pay a salary to my Internet manager?” As with […]

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Convergent evolution at work

November 9, 2012 at 8:38 pm 0 comments

Use you digital marketing presence to stand out from the crowd Take a look at the two most prominent companies in our society: Apple and Google. Decades ago, Apple began as a hardware company, spearheading the computer generation we know today, while Google got started as a search engine tool.  […]

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What are they saying about me?

What are they saying about me?

October 10, 2012 at 1:25 pm 0 comments

A good offence is needed to manage online reviews One marketing channel that deserves more attention is managing your online reputation. Online reviews used to be primarily a defensive play in the automotive space, where dealers were listening online to customers to make sure no one was saying anything bad […]

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Drive foot traffic with smartphones

Drive foot traffic with smartphones

September 1, 2012 at 1:55 am 0 comments

LOCATION-BASED SERVICES HELP TO ENGAGE CUSTOMERS, CREATE LOYALTY AND DRIVE FOOT TRAFFIC Fun and free, these tools are growing rapidly in popularity among individuals and businesses. Overall awareness of location-based services has reached 56 per cent of U.S.-based cell phone users, and 39 per cent of them currently use at […]

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